Apple's Eddy Cue alarmed investors by revealing that for the first time, Google searches through Safari had declined. This revelation, combined with slow growth in Google’s paid clicks—down to 2% from 5%—has heightened concerns regarding Google's control over the search market. Analysts suggest external factors such as macroeconomic conditions and improved AI search results may explain this decline. The combined data has led analysts to believe Google’s actual market share might be closer to 65-70%, down from the previously suggested 90%.
Apple senior vice president Eddy Cue’s comments during Google’s antitrust trial reveal that searches through Safari fell for the first time ever in April, alarming investors.
Google reported a slowdown in paid clicks growth to 2%, the lowest rate since the company began reporting this metric, raising concerns about its search market dominance.
Analysts speculate that the decline in paid clicks may coincide with users finding better results through AI platforms like ChatGPT, suggesting a potential threat to Google’s market share.
Despite Google's high historical search market share of around 90%, analysts now estimate it to be between 65-70%, indicating a significant shift in the competitive landscape.
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