Apple is expanding its AirPods lineup by emphasizing hearing health features, including a clinically validated hearing test and a new over-the-counter hearing aid option.
The new AirPods Pro will provide users with an easy, five-minute hearing test that taps into large-scale studies to create personalized hearing profiles.
Apple’s introduction of an over-the-counter hearing aid feature signals a significant shift in the audio market, especially with the affordability compared to traditional hearing aids.
With the launch expected later this fall, Apple's new functionalities aim to address the growing issue of hearing loss in noisy environments.
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