Apple is pushing studio chiefs to oversee project budgets more closely to make Apple TV Plus more sustainable, shifting away from its previous heavy investment in individual projects.
While Apple invests heavily in individual projects, Apple TV Plus is struggling to attract viewers compared to Netflix, leading Apple to cancel original series and license more content from competitors to buffer its programming.
Apple's original programming viewership on Apple TV Plus is at 0.2% of US TV views, a fraction of Netflix's 8%. The tech giant is reluctant to share viewership figures and delays production on shows to manage budgets.
Apple remains hesitant to lay off staff despite lower viewership figures, funded by hardware sales revenue. This strategy contrasts with competitors like Disney and Paramount, signaling potential internal pressures within Apple's studios.
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