Apple TV+ monthly pricing increases from $9.99 to $12.99, a 30% rise for subscribers. New subscribers face the higher rate immediately after any seven-day trial; existing subscribers see the increase 30 days after their next renewal. Apple emphasizes a deep library of Apple Originals with thousands of hours of ad-free programming. Competing options include ad-supported plans such as Netflix at $7.99 and a Disney+/Hulu bundle at $10.99. The service launched at $4.99 in November 2019 and has risen through several price hikes to $12.99, representing over an 85% increase in under three years.
Starting today, the price of a month's subscription to Apple's streaming service is -- up 30% from the current price of $9.99 a month. Also: The best live TV streaming services: Expert tested For new subscribers, the price hike takes effect immediately (or at least when the seven-day trial period runs out). Existing subscribers will pay the higher price 30 days after their next renewal date.
While announcing the increase, Apple took the opportunity to point out its "deep library of hundreds of Apple Originals, with thousands of hours of premium programming," adding that it's "all ad-free." For comparison, the current cheapest Netflix plan is $7.99 a month, and a basic Disney+ and Hulu bundle (the standalone Hulu app is going away soon, by the way) is $10.99 a month. So while Apple TV+ is priced slightly above some of its competition, those cheaper plans are supported by ads.
When Apple TV+ debuted in November 2019, it was $4.99 a month. That increased to $6.99 a month in October 2022, $9.99 a month in October 2023, and now $12.99 a month. In less than three years, the price has gone up more than 85%. As recently as this spring, you were able to get the service for under $3 a month, a deal that was even open to current customers.
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