"By outsourcing the foundational layer of its AI to Google, Apple is effectively admitting that its internal efforts couldn't compete with Google's Gemini in terms of capability and scale in the short term,"
"Apple always preferred to own every layer of its technology,"
"gave them an edge against their competitors"
"innovative new experiences"
Apple and Google announced a multi-year collaboration for Apple to base some key technology on Google's Gemini AI models. Google’s Gemini will power improvements across multiple Apple services, including a more personalised Siri and enhanced generative AI features. The companies described the arrangement as unlocking innovative new experiences for users. Analysts view the deal as pragmatic and note it reflects Apple’s cautious AI rollout, which has left the company reliant on external foundational models in the short term. Apple previously integrated OpenAI's ChatGPT into Apple Intelligence in June 2024, and consumer demand for AI features is expected to grow.
Read at www.bbc.com
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