At WWDC 2025, Apple showcased the "Liquid Glass" software design aimed at rejuvenating iOS. Despite its aesthetic appeal, analysts criticized the updates as merely incremental and noted ongoing delays in Siri's upgrade, diminishing excitement. Market observers doubt that the new design will significantly stimulate iPhone sales or address Apple's lagging position in artificial intelligence. Apple's cautious approach may reflect a reluctance to launch features prematurely, but the lack of a standout AI innovation has left some shareholders wary of the company's future performance.
On the one hand, Apple might have learned its lesson from last year's WWDC, where it excitedly showed off the overhauled Siri and months later ran ads it later pulled featuring unreleased AI features after saying it needed "more time."
Wall Street analysts said Monday's announcements suggest a "transitional" and more "incremental" year for Apple, with no "killer" AI feature in sight.
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