"The truck's ad features the slogan "It's our HONOR" alongside the phrase "orange to orange," which appears to be a play on the English idiom "apples to apples.""
"Using Apple's retail store as a backdrop to pitch your rival device with a similar color is one thing, but when the design is arguably a shameless copy, you're definitely out of ideas."
"Apple is unlikely to make a big stink about such guerrilla marketing, as it would only amplify it. And as they say, imitation is the sincerest form of flattery."
An Honor-branded advertising truck was spotted outside the Apple store in Hong Kong, promoting the Honor 600 series smartphone. The truck featured the slogan "It's our HONOR" and the phrase "orange to orange," a play on the idiom "apples to apples." The advertisement showcased an Honor phone resembling the iPhone 17 Pro's Cosmic Orange. This marketing tactic is bold for a brand that separated from Huawei in 2020. Apple is expected to remain silent on the matter, as drawing attention could further promote Honor's campaign.
Read at MacRumors
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