During Apple's annual meeting, shareholders rejected a proposal from the National Center for Public Policy Research aimed at limiting the company's diversity, equity, and inclusion (DEI) initiatives. Apple's board defended its DEI programs, stating they are essential for the company’s success and refuting claims about potential legal risks. The meeting highlighted a larger trend, as many companies reconsider their DEI efforts amid political pressures. Despite this, CEO Tim Cook has forged partnerships even with the Trump administration, showcasing Apple's commitment to substantial U.S. investments and job creation.
At Apple, we believe that how we conduct ourselves is as critical to Apple's success as making the best products in the world.
The vibe shift is clear: DEI is out and merit is in.
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