"Each year follows the same pattern where Apple maintains strict full pricing across official channels to preserve premium brand positioning. But today, at $749, down from $999, this marks the first time Apple has authorized Amazon to sell the 256GB MacBook Air M4 at razor-thin or potentially zero profit margins for Black Friday. The 25% discount represents unprecedented accessibility to current-generation MacBooks that typically resist price reductions for years after launch."
"The M4 processor has an 8-core CPU and an 8-core GPU architecture that can handle professional workflows while being fanless and weighing less than 3 pounds. The improved Neural Engine processes Apple Intelligence features on the device which keeps data private because it doesn't send it to cloud servers where third parties could get to sensitive information. The fanless cooling works well enough because the processor doesn't get too hot even when it's under a lot of stress: This makes it quiet,"
"This memory architecture lets the CPU and GPU share RAM which gets rid of the performance problems that happen when separate components copy data between different memory pools. The memory bandwidth sends data to processors quickly enough to keep them running at their best, instead of waiting for slow memory access that slows down less powerful systems. The 13.6-inch Liquid Retina display has great picture quality thanks to mini-LED backlighting that lets it reach 500 nits brightnes"
The 256GB MacBook Air M4 reached a $749 Black Friday price on Amazon, down from $999, marking an unprecedented authorized discount on a current-generation model. The M4 chip integrates an 8-core CPU and 8-core GPU in a fanless design under three pounds, with an improved Neural Engine enabling on-device Apple Intelligence and privacy. The base 16GB unified memory replaces previous 8GB configurations, allowing CPU and GPU to share RAM and reducing performance bottlenecks. The 13.6-inch Liquid Retina display uses mini-LED backlighting and achieves up to 500 nits of brightness.
Read at Kotaku
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