Apple reported that developers generated $1.3 trillion in billings and sales through the App Store in 2024, with 90% of those sales avoiding Apple's commission. The surge in sales was attributed mainly to digital goods and services, particularly mobile games and enterprise tools. The growth of physical goods and services, driven by online deliveries, exceeded $1 trillion. Apple emphasized the app store's role in enhancing developers' visibility despite legal pressures leading to potential changes in payment processing policies, allowing greater autonomy for developers in light of recent court rulings and European regulations.
The App Store creates financial opportunities for mobile developers that extend beyond in-app purchases, leading to significant growth in both digital and physical sales.
Despite strong sales growth, the ecosystem is mature, and many developers now have the tools to run and distribute apps independently of Apple's policies.
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