"Every story you love, every invention that moves you, every idea you wished was yours, all began as nothing. Just a flicker on a screen, asking a simple question: What do you see?"
"From groundbreaking discoveries to award-winning films - all of it starts from nothing. Endless possibility is waiting, what will you make with it? Great ideas start on Mac."
"This campaign celebrates the hardest and most mysterious part of a great idea-its origin: how something is created out of nothing, from a blank canvas. It's remarkable how many of the world's great ideas started on a Mac. This work salutes these ideas, and everyone who tries to make more of them."
"Jane Goodall was a groundbreaking scientist and leader who taught us all so much about the beauty and wonder of our world. She never stopped advocating for nature, people, and the planet we share. May she rest in peace."
Apple released a "Great ideas start on Mac" advertisement voiced by the late Dr. Jane Goodall. The ad states that every story, invention, and idea begins as nothing, a flicker on a screen that asks, "What do you see?" Apple’s video description frames discoveries and films as originating from nothing and invites creators to consider what they will make. Tor Myhren, Apple's Vice President of Marketing Communications, described the campaign as celebrating the origin of ideas and saluting creators who start from a blank canvas. Jane Goodall died earlier this month at age 91, and Tim Cook paid tribute to her legacy and advocacy.
Read at MacRumors
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