Apple is moving forward with its Vision Pro mixed reality headset despite disappointing sales reports. According to Bloomberg’s Mark Gurman, the tech giant is planning two new models aimed at addressing user complaints regarding the headset’s weight and high price. One model focuses on being lighter and more affordable, while another connects to Macs for content streaming and enterprise applications. Ultimately, CEO Tim Cook envisions developing lightweight augmented reality glasses suitable for all-day wear, representing a long-term goal for the company in the mixed reality market.
Apple is not abandoning its Vision Pro mixed reality headset despite initial disappointing sales; it is proactively exploring new models to improve user experience.
The evolving Vision Pro will focus on diminishing user complaints, such as the weight and high price, while incorporating connectivity features for Macs.
CEO Tim Cook's vision aims at creating lightweight augmented reality glasses designed for extended use, indicating Apple's long-term commitment to the mixed reality space.
Apple is modifying its approach to the Vision Pro by developing additional models that seek to address critical user feedback, such as price reductions and enhanced ergonomics.
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