Apple is facing challenges in developing its own AI technology, Apple Intelligence, which is intended for Siri. Over the last year, the company has encountered various leadership and technological difficulties with this in-house technology. As a result, Apple is now seeking assistance from external companies, including Anthropic and OpenAI, to enhance Siri's capabilities. This marks a significant shift from Apple's previous focus on building solely its own AI systems.
Apple's challenges with its own AI technology have led it to seek external assistance from companies like Anthropic and OpenAI for improving Siri.
Despite Apple's efforts to develop Apple Intelligence for Siri, the company has encountered several leadership and technological hurdles that prompted these collaborations.
The shift towards Anthropic and OpenAI signifies a major pivot in Apple's strategy, moving away from solely relying on its own AI capabilities.
Initially, Siri was centered around Apple’s proprietary technology, but setbacks have forced a reconsideration of that approach, leading to partnerships with other AI firms.
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