In response to growing criticism regarding Siri’s performance, Apple CEO Tim Cook has decided to make significant leadership changes within the team responsible for Siri. Mike Rockwell will take over from John Giannandrea, who has faced a loss of confidence in executing product development effectively. This move comes as Siri has struggled to provide satisfactory answers to basic queries, prompting Apple to rely on third-party AI tools. Additionally, the release of an updated, more personalized version of Siri has been postponed until next year.
As Apple faces scrutiny over Siri's capabilities, CEO Tim Cook has appointed Mike Rockwell to lead the Siri team amid doubts about their current AI direction.
Siri's struggles against competitors highlight the urgent need for leadership changes at Apple to enhance AI integration and improve user experience.
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