Apple is set to release its big-budget film, F1 The Movie, and is employing aggressive marketing strategies, including push notifications through its Wallet app. This specific tactic has sparked backlash from users annoyed by unsolicited advertising within Wallet. Apple is offering a $10 discount on F1 ticket purchases through a promotion on Fandango. Although iOS 26 beta users can disable such notifications, similar options are not yet available for the wider iOS 18 users, leading to calls for more user control over promotional content.
Apple's recent promotional push for F1 The Movie through its Wallet app has stirred backlash among users, who find unsolicited advertising obtrusive and unwelcome.
In an effort to promote F1 The Movie, Apple's Wallet app sent notifications offering discounts, perceived by many as intrusive marketing rather than beneficial promotions.
Mixed reactions surfaced on social media about Apple Wallet's ad, including humor and annoyance, with suggestions for better user control over such notifications in future updates.
As iOS 26 beta introduces an option to disable these notifications, users have expressed interest in similar capabilities for the more widespread iOS 18 to manage unwanted advertising.
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