"Apple Inc. ( NASDAQ: AAPL) has long attracted students and tech-minded users with its ergonomic approach to computing and communications. Its popularity soared in the 1990s, and even the Tom Hanks movie Forrest Gump referenced its high-growth stock. Back in 2018, Apple made financial history by becoming the first U.S. company to reach a $1 trillion market cap. Millions of iPhones, MacBooks, iPods, and other Apple products have developed fiercely loyal followings, especially in creative fields like music and video production, graphic design, and many other industries."
"Despite new products, developments in artificial intelligence, and an enviably strong balance sheet, Apple has been dealing with some challenges of late. Some of the top ones from the long list include: The U.S. Department of Justice filed an antitrust lawsuit against Apple, alleging it blocks "super" apps, suppresses mobile cloud streaming services, blocks cross-platform messaging apps, limits third-party digital wallets, and limits how well third-party smartwatches work on its platforms. In late June, Apple lost a bid to dismiss that lawsuit."
Apple evolved into a dominant technology company with highly loyal users for iPhones, MacBooks, iPods, and creative-industry tools, reaching a $1 trillion market capitalization in 2018. Tim Cook assumed leadership in 2011 and the company has been a core member of the Magnificent Seven, attracting major investors such as Warren Buffett. Strong finances, ongoing product development, and advances in artificial intelligence support continued prospects. Significant headwinds include legal and competitive pressures, notably a U.S. Department of Justice antitrust lawsuit alleging restrictions on apps, streaming, messaging, digital wallets, and smartwatch interoperability, and a recent loss in a bid to dismiss that suit. Future performance remains uncertain.
Read at 24/7 Wall St.
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