"In the latest edition of his Power On newsletter, Bloomberg's Mark Gurman said that while there is "no timeline or active engineering being done" on Apple Maps ads, the company has recently told employees that it is "exploring" the idea of bringing ads to the platform. The ads would show up in the form of paid search results, similar to Google Maps or Yelp, where businesses can pay to have their listings show up ahead of others on relevant searches."
"Not only is this not the first time we've heard rumors about Apple Maps ads, but Gurman himself reported on their impending arrival nearly three years ago. Here's what Gurman claimed in a 2022 edition of his newsletter: "I believe the engineering work is already underway to launch search ads in the Apple Maps app, and we should begin to see it be implemented sometime next year.""
Apple Maps remains ad-free in 2025 despite competitors implementing advertisements across mobile mapping apps. Apple has informed employees that it is exploring bringing ads to Apple Maps, although there is no timeline or active engineering work currently underway. Proposed ads would appear as paid search results that let businesses pay to have listings appear ahead of others for relevant searches, analogous to Google Maps and Yelp. Similar plans surfaced years earlier with an anticipated rollout that did not occur. Apple is also developing an ad-supported Apple TV+ subscription to offer a lower-cost tier.
Read at BGR
Unable to calculate read time
Collection
[
|
...
]