Apple has lost its appeal against Germany's Federal Cartel Office (FCO) ruling that applies special abuse controls to the company. This agreement indicates that major companies like Apple face bespoke regulations to ensure competitive balance in the market. The FCO has raised concerns regarding Apple's App Tracking Transparency framework, suspecting it might violate rules prohibiting self preferencing. Despite Apple's claim that it operates in a competitive environment, it is now required to adhere to the stringent controls established for tech giants, which include other companies like Google and Meta.
Being a staggeringly successful big tech company does have some downsides: Apple has lost an appeal against a special abuse control regime that Germany's competition watchdog applied to it last year.
Last month, the FCO said it suspects that Apple's App Tracking Transparency framework amounts to self preferencing, which is banned under the regime.
Apple is proud to be an engine for innovation, job creation, and competition in every market where we operate, and disagrees with the FCJ's decision.
Apple is not the only tech giant that's subject to the FCO's special abuse controls: Google, Meta, and Microsoft are also members of this elite club.
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