"Apple is, in this type of environment, really going to try and maximize gross profit dollars, not gross margins. And that is through pricing, that is through supply chain actions."
"While others may retreat in the face of business challenges right now, Apple is using its advantages to widen both its market and the gap with its competitors."
"Apple is not merely enduring the challenges it faces, it is exploiting the opportunity it sees in them. That refusal to give in to existential challenges is precisely what well-managed entities do."
"In business, life, or even politics, you'll win more often if you can figure out what winning looks like. For Apple, it looks like rapid increases in profitable market share."
Apple is strategically focused on maximizing gross profit dollars rather than gross margins, utilizing pricing and supply chain actions. While competitors face significant challenges, Apple is leveraging its advantages to expand its market presence. The company is not just enduring difficulties but actively exploiting opportunities presented by the current environment. This approach reflects the behavior of well-managed entities, emphasizing the importance of defining and pursuing winning strategies, which for Apple translates to increasing profitable market share rapidly.
Read at Computerworld
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