Apple is splitting its App Store division to better manage challenges posed by European regulations, including alternative marketplaces which require third-party payment methods.
Vice president Matt Fischer announced his departure from Apple after a decade, stating it was the right moment to pass leadership to capable team members.
Carson Oliver will supervise the traditional App Store, while Ann Thai will manage efforts regarding alternative distribution channels in response to new regulatory demands.
Phil Schiller will oversee both the App Store and alternative distribution teams, reflecting Apple's strategic shift in response to evolving market conditions.
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