It needs to do so to ensure new devices all support Apple Intelligence, including new features not yet announced. Apple knows that the future of Apple Intelligence, as with any other product, relies on it delivering great customer experiences.
The company has previously clarified that the computational power required to run Apple Intelligence on device requires the best-available chip.
Apple seems to be cancelling some R&D projects, like Apple Car, and scaling back on Apple TV shows to invest more in AI research, reflecting its pivot to incorporate AI in all products.
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