"Cupertino marketing executives have branded Apple Intelligence: "AI for the rest of us." The platform is designed to leverage the things that generative AI already does well, like text and image generation, to improve upon existing features. Like other platforms including ChatGPT and Google Gemini, Apple Intelligence was trained on large information models. These systems use deep learning to form connections, whether it be text, images, video or music."
"The text offering, powered by LLM, presents itself as Writing Tools. The feature is available across various Apple apps, including Mail, Messages, Pages and Notifications. It can be used to provide summaries of long text, proofread and even write messages for you, using content and tone prompts. Image generation has been integrated as well, in similar fashion - albeit a bit less seamlessly. Users can prompt Apple Intelligence to generate custom emojis (Genmojis) in an Apple house style."
"Apple Intelligence also marks a long-awaited face-lift for Siri. The smart assistant was early to the game, but has mostly been neglected for the past several years. Siri is integrated much more deeply into Apple's operating systems; for instance, instead of the familiar icon, users will see a glowing light around the edge of their iPhone screen when it's doing its thing."
Apple Intelligence is a generative AI platform integrated across core Apple apps and system features since October 2024. The platform uses large information models and deep learning to connect text, images, video, and music. LLM-powered Writing Tools provide summaries, proofreading, and message drafting across Mail, Messages, Pages, and Notifications using content and tone prompts. Image features include Genmojis and Image Playground for custom visuals and sharing. Siri receives a significant update with deeper OS integration and a glowing edge indicator, enabling cross-app functionality and more capable assistant interactions.
Read at TechCrunch
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