Meta and others are urging Apple and Google to take more responsibility for age verification on apps for kids. Apple announced new features that allow for restrictions, particularly for the 16+ age group, which aligns with Australian regulations. Developers confirm app content types, prompting Apple to generate appropriate age ratings. Meta has advocated for legislation requiring parental approval for teens downloading apps, while Apple has successfully navigated legal pressures to avoid strict enforcement of age restrictions through lobbying efforts.
When a developer submits an app to us for distribution, they confirm the types of sensitive content within the app and how frequently it appears, and if the app has certain features that impact what kind of content will be presented. Apple automatically generates an appropriate age rating for their app indicating the minimum age appropriate to use the app.
With this solution, when a teen wants to download an app, app stores would be required to notify their parents, much like when parents are notified if their teen attempts to make a purchase. Parents can decide if they want to approve the download.
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