"The Italian Competition Authority (AGCM) says that Apple abused its dominant app store market position by burdening developers with "disproportionate" terms around data collection that exceed privacy law requirements, compared to rules for native iOS apps. The fine specifically targets the App Tracking Transparency (ATT) policy Apple launched in 2021, which requires third-party developers to ask users for consent twice to track their data across other apps and websites."
""The Authority established that the terms of the ATT policy are imposed unilaterally and harm the interests of Apple's commercial partners," the AGCM said in its announcement. "The double consent request renders the ATT policy disproportionate, since Apple should have ensured the same level of privacy protection for users by allowing developers to obtain consent to profiling in a single step.""
Italy's antitrust regulator fined Apple over €98 million for imposing privacy rules on third-party apps deemed "excessively burdensome." The AGCM found Apple abused its dominant app store position by imposing disproportionate data collection terms that exceed legal requirements compared with native iOS apps. The penalty targets the App Tracking Transparency policy launched in 2021, which requires third-party developers to request consent twice to track users across apps and websites while Apple's apps can obtain permission in a single tap. The regulator concluded the double consent reduced advertising profiling consent rates and harmed developers dependent on personalized ad revenue. Apple strongly disagrees and will appeal; France previously fined Apple on similar grounds.
Read at The Verge
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