Many online commentators highlighted the irony of the ad's destructive and depressingly homogenizing attitude, with Consequence's Mary Siroky writing that it felt 'tone-deaf and dystopian.'
Apple's marketing VP Tor Myhren said, 'Creativity is in our DNA at Apple, and it's incredibly important to us to design products that empower creatives all over the world.'
It also comes as anxieties around AI technologies are high, with artists like Billie Eilish, Greta Van Fleet, Pearl Jam, and more calling for responsible AI practices.
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