"Since the launch of the App Store in 2008, Apple has paid out a whopping $550 billion to developers. This is according to figures shared by Apple about a record year in 2025 for its services. In addition to the App Store, Apple Music and Apple TV also grew strongly. Since Apple itself historically received 30 percent of all App Store spending, it has also earned hundreds of billions of dollars. However, that percentage has declined somewhat since about 10 years ago."
"In 2025, Apple had an average of 850 million weekly users of the App Store, up from 813 million in 2024. SVP Eddy Cue spoke of a record-breaking year for Apple services. The company processed over $100 billion in transactions via Apple Pay and saw a 36 percent increase in monthly engagement with Apple TV. Apple's revenue sources are therefore more diverse than ever."
Apple has paid developers $550 billion since the App Store launch in 2008, showing continued growth. The company recorded a strong services year in 2025, with App Store weekly users averaging 850 million and Apple Pay processing over $100 billion in transactions. Monthly engagement with Apple TV rose 36 percent, and Apple Music reached record listeners and new subscribers despite competition from Spotify and YouTube Music. Apple historically kept roughly 30 percent of App Store spending but has reduced commissions for long-term subscriptions and lowered revenue shares to attract developers and address regulatory constraints like the EU Digital Markets Act. Services now form a diversified second revenue stream alongside the iPhone.
Read at Techzine Global
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