According to IDC's latest report, global smartphone sales are set to grow by 2.3% in 2025, largely driven by an increase in Android device sales. Particularly in China, Android sales are expected to rise by 5.6%. Conversely, while iOS sales in China are projected to decline by 1.9% due to various market challenges, Apple anticipates a global rise of 1.8% in iOS sales, buoyed by robust growth in the US and emerging markets such as India and Indonesia, where Apple has been focusing its market efforts.
Global sales of smartphones are projected to increase by 2.3% in 2025, primarily driven by Android-based devices, especially in China, where sales rise by 5.6%.
iOS sales are expected to dip by 1.9% in China this year, but globally, Apple forecasts a 1.8% increase, with significant growth in the US and emerging markets.
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