Eddy Cue, Apple's senior vice president of services, testified in the Department of Justice's lawsuit regarding Google's practices, indicating that Apple is contemplating changes to their longstanding Google Search partnership, which is pivotal for Safari. The revelation comes amid a decline in Safari search queries, raising implications for both Apple and Alphabet's revenue-sharing agreement, which significantly costs Alphabet. While the market is reacting strongly, analysts expect Google's search queries to remain resilient, and foresee a future where users might choose from a range of search engines rather than being tied to Google.
On May 7, Eddy Cue's testimony regarding a potential end to Apple's partnership with Google raises significant questions about Safari's position in the mobile browser market.
Apple's senior vice president of services, Eddy Cue, suggests that they might rethink their long-term partnership with Google, particularly in light of evolving market dynamics.
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