"Apple's latest global campaign, 'Great Ideas Start on a Mac,' pays tribute to the blank page, a moment when possibility begins. Directed by Academy Award nominee Mike Mills and narrated by the late Dr Jane Goodall, the film opens on a blinking cursor before unfolding into a collage of creators, artists, scientists, designers and entrepreneurs, all turning ideas into reality on their Mac."
"Among them are ocean engineer Bruce Strickrott, fashion designer Ruchika Sachdeva, activist Alice Wong and robotics team 1X Technologies, each using Macs to explore, design and innovate. Their stories highlight how the device serves not just as a tool but as the starting point for meaningful creation. Set to an original score by Emile Mosseri, the campaign is launching globally across broadcast, digital and out-of-home."
Apple's global campaign 'Great Ideas Start on a Mac' centers on the blank page as the origin of possibility. Mike Mills directs a film narrated by the late Dr Jane Goodall that opens on a blinking cursor and unfolds into a collage of creators—artists, scientists, designers and entrepreneurs—using Macs to realize ideas. Featured subjects include ocean engineer Bruce Strickrott, fashion designer Ruchika Sachdeva, activist Alice Wong and robotics team 1X Technologies. The film emphasizes the Mac as more than a tool, presenting it as the starting point for meaningful creation. An original score by Emile Mosseri accompanies a global rollout across broadcast, digital and out-of-home, with production credits to TBWA\Media Arts Lab, MJZ and Pariah.
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