Freddie Palmgren, founder of Soner Watches, has authored a book titled 'Beyond Round Watches,' celebrating the elegance of square and rectangular timepieces. The 105-page book examines the evolution of angular watches, starting from their origins in timekeeping to their modern interpretations. Palmgren argues that these shapes offer a distinct aesthetic appeal that round watches lack, appealing to those who appreciate individuality. Featuring insights on design challenges and the limited market presence of angular watches, the book aims to shed light on their historical significance and encourage appreciation for these unique styles.
Only about 2 percent of all watches today are angular, largely overshadowed by their round counterparts, despite the rich history and elegance they embody.
Square and rectangular watches represent an elegance and balance that round watches simply cannot achieve, breaking away from convention for those who value individuality.
The book covers the history of angular watches, tracing their evolution from iconic models like Cartier Santos to contemporary designs, highlighting their unique visual effects.
Mr. Palmgren emphasizes that angular watches deserve recognition, advocating for their significance in watchmaking history, while celebrating their diversity and design challenges.
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