VanMoof has unveiled its new S6 Series electric bikes, the first under its new leadership post-bankruptcy. The e-bikes, priced at €3,298, impress with improved serviceability and features, including smooth shifting and bright, user-friendly light bars. The company aims to restore trust with customers by offering a three-year warranty and addressing previous design flaws. Co-CEO Eliott Wertheimer emphasizes a thorough assessment of all components to enhance reliability and security, aiming to rebuild the brand's reputation among riders.
We looked at every element of our line-up and made improvements," says new co-CEO Eliott Wertheimer in a statement. "This goes from security features to overall reliability, as we aim to restore our reputation and trust with cyclists."
The real trick will be convincing riders to pay €3,298 for the promise of longevity. That's why the company is covering the S6 and low-stepover S6 Open with an extended three-year warranty as it tries to regain the trust squandered by the company's departed co-founders.
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