Market analysis firm AutoPacific reveals significant interest from truck buyers in plug-in hybrid electric vehicles (PHEVs). Despite many manufacturers leaning towards fully electric large trucks, Nissan's Frontier Pro PHEV launch at the Shanghai Auto Show highlights a missed opportunity. AutoPacific's survey indicates 23% of mid-size truck buyers prefer PHEVs over 14% for exclusively electric models. As larger electric trucks struggle with sales and production issues, there may be demand for more practical, electrified options from manufacturers looking to meet consumer preferences.
"When we've surveyed future mid-size pickup truck buyers, our AutoPacific research has found that 23% of them would be interested in a PHEV, a stark difference compared to just 14% demand for exclusively EV power."
"It's becoming clearer that big electric pickup trucks might not be the move, no matter how good they are. The Cybertruck is stuck on dealership lots with incentives to get it moving."
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