The article explores the allure of international electric vehicles like the Toyota bZ5 FieldGo Concept, particularly noted at the Shanghai Auto Show. This coupe-crossover, developed through a joint venture, leverages BYD technology while showcasing Toyota's strategy to appeal to growing camping trends among Chinese consumers. As a symbol of unattainable desire for car enthusiasts in the U.S., the bZ5 reflects a shift in lifestyle preferences, emphasizing outdoor adventures and family bonding during the post-pandemic era.
The Toyota booth in Shanghai revealed an entire family of bZ electric vehicles, some of which would do well if they could be sold in America.
The bZ5 is a coupe-crossover that's made via a joint venture between Toyota and one of its Chinese partners, the automaker FAW.
Camping became an incredibly popular activity in China during and after the pandemic as a newly-emboldened middle class looked to get their families out of crowded cities.
This bZ5 looks ready for a camping adventure… It even has mudflaps, demonstrating Toyota’s understanding of its audience's evolving interests.
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