The burden of sustainability
Briefly

The article highlights a critical disconnect in the pursuit of sustainability, where individuals are primarily held accountable for environmental impact, leaving corporations largely unchallenged despite their claims of promoting stakeholder capitalism. Utilizing the RSA Great Recovery Model, the emphasis is placed on the individual's role in sustainability efforts, which are often undermined by pervasive single-use plastic practices. It emphasizes the economic implications of plastic waste, citing substantial losses reported by McKinsey due to the ineffective use of resources, reminding readers that societal perceptions often overlook corporate accountability in sustainability efforts.
"Currently, about 430 million tons of plastic is produced yearly, significantly more than the weight of all human beings combined... One-third takes the form of single-use plastics, which humans interact with for seconds or minutes before discarding."
"95% of the plastic used in packaging is disposed of after one use, a loss to the economy of up to $120 billion annually. One-third of this packaging is not collected, becoming pollution... causing at least $40 billion in damages."
Read at Medium
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