Subaru has confirmed that the iconic Outback wagon will be discontinued and replaced by a midsize SUV in 2026. Historically, the Outback was introduced in 1995 to revitalize Subaru’s sales, acting as a unique blend between station wagons and SUVs. It contributed significantly to Subaru's market presence in the U.S., selling over 3 million units. However, the shift to a midsize SUV format indicates a strategic pivot in response to evolving customer preferences towards larger vehicles.
Subaru's much-beloved Outback wagon is no more. Its famous name will live on as a midsize SUV... the do-it-all off-road wagon that was synonymous with the Subaru brand in the US will cease to exist at the end of the year.
The Outback wagon was a brilliant Hail Mary for Subaru, introduced in 1995 as an off-road-focused variant... it served as a bridge between the ubiquitous family sedan and the truck-SUVs of its time.
Collection
[
|
...
]