"The average US residential road is 50-feet wide, while European roads are typically between 8.2-10.6 feet wide, highlighting the size disparity of vehicles."
"Transport and Environment reported that almost 5,000 Ram pickups were imported into the EU in 2023, a 20 percent increase over 2022, yet total pickup sales were only 7,000."
"In Germany, only 3,291 pickups were sold out of 2.8 million new vehicles, indicating a lack of interest in oversized pickups among European consumers."
The review of full-size pickups in the EU may freeze out models not designed for European pedestrian safety. The EU's recognition of US car standards is part of a trade deal. In 2023, only 7,000 pickups were sold in the EU, with Germany purchasing 3,291 out of 2.8 million new vehicles. Most European buyers prefer smaller vehicles, making full-size pickups a niche market. Despite low demand, these trucks symbolize American culture and are expected to be accepted by trading partners.
Read at Ars Technica
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