Nissan is focusing on its new e-Power technology to turn around its business amid significant financial losses. Unlike traditional hybrids, e-Power utilizes an electric motor as the primary source of propulsion while maintaining a gasoline engine to keep the battery charged. This offers users a seamless driving experience, as vehicles never need to be plugged in. With a projected $4.5 billion loss, Nissan plans to cut jobs and streamline operations to better compete, especially in the challenging North American market, where tariffs have impacted sales.
Nissan has a proud history of pioneering innovative technology that set us apart," Chief Technology Officer Eiichi Akashi told reporters on the sidelines of a test drive at its Grandrive course outside Tokyo.
The advantage of e-Power vehicles is that they never need to be charged like EVs do. The owner just fuels up at a gas station and the car never runs out of a charge.
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