Geely's strategic move to give Zeekr a 51% stake in Lynk & Co aims to streamline operations, cut costs, and increase annual sales from 340,000 to over 1 million units.
Geely CEO Gui Shengyue emphasized that 'If we don't integrate (Zeekr and Lynk), we must face issues such as internal competition... which is stupid.' This highlights the urgency to eliminate overlaps.
By consolidating Zeekr and Lynk & Co, Geely anticipates a 20% reduction in research spending, indicating a focus on efficiency and competitive positioning in the automotive market.
With Zeekr now leveraging Lynk & Co’s dealer network, the availability of its vehicles in previously underserved markets enhances the brand's reach and potential sales growth.
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