From hotels to U-Hauls, businesses are being blasted for 'bait and switch pricing'
Briefly

U-Haul trucks are prevalent in American life, often unnoticed until needed, and advertised at $19.95. However, this price is misleading as it excludes additional fees and mileage costs that are not always clear to consumers. This has led Truth in Advertising, a watchdog group, to file complaints with the FTC regarding what they call a "bait-and-switch pricing scheme." They argue this deceptive practice burdens consumers with unexpected costs, reflecting a broader issue of misleading pricing across various industries including airlines and hotels.
There's not a consumer on the entire planet who will pay this $19.95 for a U-Haul truck. So the price is false.
The company advertises a misleadingly low moving truck rental fee and then adds on a multitude of other fees and charges throughout the reservation process.
Read at Business Insider
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