"China's largest electric automaker has been slowing down a bit at home. The market is crowded and EV manufacturers are tripping over one another in a seemingly never-ending price war. But these days, BYD has its eyes set on something biggersomething harder to achieve. The rising star wants to take over the world, and that starts with one of the most important targets: Europe. Let's dig into how things are going on that front."
"BYD is planning to double it sales network in Europe by the end of next year as part of an aggressive push into the region's market. By the end of 2025, we will be present with 1,000 points of sale in Europe, and next year we will double (that), Maria Grazia Davino, BYD's regional managing director for Europe, said at an event in Frankfurt."
BYD's domestic growth has slowed amid a crowded Chinese EV market and an ongoing price war. BYD is shifting focus to Europe with an aggressive expansion plan that targets 1,000 points of sale in Europe by the end of 2025 and a plan to double that network the following year. BYD sold 120,000 cars in Europe in Q3, demonstrating early traction. Regional leadership emphasizes proximity to European customers across German-speaking countries, Eastern Europe, and Scandinavia. Related industry moves include Tesla reducing made-in-China parts and German warnings about sunk-cost fallacies in China.
Read at insideevs.com
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