The article discusses the launch of Avona, a new bike brand founded by industry veterans Jonas Müller and Max Koch. Despite the challenges the bike industry faces post-pandemic, Avona aims to provide customizable options for gravel, road, mountain, and e-bikes using high-end specifications. Their philosophy emphasizes a holistic approach to performance beyond just wattage, including aspects like weight and bike fit. The founders highlighted the importance of factors like proper tire usage and chain maintenance for improving rider efficiency, setting Avona apart in the competitive cycling market.
Avona claims a holistic approach is taken when it comes to performance, considering overall factors like weight, friction, and bike fit.
Both men are the brains behind the ARC8 bikes and Faserwerk carbon component brands, enhancing their reputation in the cycling industry.
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