A recent study indicates that drivers are increasingly open to in-car payment systems, primarily valuing time-savings and efficiency. An overwhelming 97% of drivers find a single system for paying parking, charging, and fueling appealing. Many are even willing to invest more in vehicles equipped with such technology, with a notable portion ready to pay $700 or more. Trust in payment management systems varies, with Apple and Google leading in trustworthiness. The rise of electric vehicles (EVs) is accelerating the adoption of these payment solutions, particularly through the 'plug and charge' feature.
Nearly everyone questioned as part of the research study would probably be OK with that, as long as it translated to a discount for using the in-car payment system.
...time-savings and efficiency of frictionless in-car payments were the main draw. And a single platform that can pay for parking, charging, and fueling would be valuable, according to 97 percent of drivers.
According to DriveResearch, 7 in 10 drivers would pay more for a car with in-car payment tech than a car without; some of them (36 percent) would be OK paying $700 or more.
DriveResearch says that the growing acceptance of in-car payment systems is happening faster thanks to the spread of EVs, many of which have what's known as 'plug and charge'.
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