Ocean Spray is introducing powdered drink mixes, partnering with Dyla Brands, to provide zero-sugar options that mimic popular juice blends, enhancing hydration for consumers.
Christina Zwicky, Head of Ocean Spray Licensing, expressed enthusiasm about the partnership with Dyla Brands, aiming to meet growing demands for zero-sugar, convenient beverages without sacrificing flavor.
Neel Premkumar, CEO of Dyla Brands, highlighted their commitment to innovation in the drink mix category, focusing on bringing flavorful and convenient options that enhance hydration.
The new Ocean Spray drink mixes consist of real cranberry juice powder, launching on Amazon now and expanding to more retailers throughout 2025.
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