Plense Technologies, founded in 2023, aimed to simplify high-performance crop cultivation using ultrasound technology. The company's devices captured ultrasonic sounds to provide data, including water levels in plants. They worked with greenhouse crops like tomatoes and open-field crops such as corn. However, after two and a half years, the company identified that they could not commercialize their technology despite winning an award and securing initial funding. They acknowledged their technological breakthroughs lacked corresponding market demand.
"When we started our journey, we went to the market (with an ultrasound technology concept in our metaphorical backpack) to learn as much as possible and start solving a big problem."
"Along the way, we validated problems our tech was unfortunately not able to solve. We had some minor breakthroughs in our technology, for which we found no large demand."
"We now recognise that we're far from commercialisation and what we were aiming for is not within reach."
In 2023, the Dutch company won the Philip Innovation Award under the Rough Diamond League, a category that focuses on promising startups founded after October 2022.
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