It is spelled 'Wayla', but it is read ' uei là', (something similar to a 'hello' in Milanese dialect), to be clear. And it is precisely in Milan that the newly-founded Italian startup Wayla will make its debut in October, launching an on-demand, shared transport service, which will initially count on a mini fleet of five vehicles.
Milan is set to be just a beginning: the goal is that of "expanding to major Italian and European cities", as ioki states in a press note. The shuttles will be active from 7 p.m. to 3 a.m. The minibuses will operate a door-to-door service without fixed stops and schedules.
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