GdS: Olympics, fashion and football - why Milano remains the 'motor of Italy'
Briefly

GdS: Olympics, fashion and football - why Milano remains the 'motor of Italy'
"Milan is this centrifuge in which there is no past and no future, but an eternal present, even a bit contradictory. Some are not fans of it, but others - like Rafael Leao - immerse themselves in it. A buzz around the city that rarely quiets, especially with the Winter Olympic Games over and Fashion Week beginning with 162 events and 132,000 new visitors."
"The 1.7% GDP growth expected in 2026 is the great legacy of the Winter Olympic excitement, but few cities are able to look beyond this so quickly and afford the transition between two global events. Knowing full well that a third is coming on Sunday, drawing renewed attention across the globe: Milan-Inter is also a mega event."
"It is one of the most powerful levers of development, filling hotels, restaurants, and public transportation in a series of weeks. The four Fashion Weeks - two women's, two men's - pack January, February, June, and September. April is the height of excitement with Design Week and the Fuorisalone, then, in the summer, it will be time for Milan Pride, Milan Music Week, and Book."
Milan operates as a perpetually active city that seamlessly transitions between major global events. Following the Winter Olympics, Fashion Week immediately commenced with 162 events attracting 132,000 visitors. The derby between Milan and Inter represents another mega-event drawing worldwide attention. The city's economic strength stems from its manufacturing heritage and innovation ecosystem, with 2,463 start-ups registered in Q2 2025, representing 20% of Italy's total. Milan's calendar of events—including four Fashion Weeks, Design Week, Milan Pride, and Music Week—fills hotels, restaurants, and transportation systems. The expected 1.7% GDP growth in 2026 reflects the Olympic legacy. The derby embodies Milan's divided passion, historically split between working-class Rossoneri and upper-class Nerazzurri, though modernity has blurred these distinctions while preserving belonging and identity.
Read at SempreMilan
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