"In the United States, no one wants to see Cagliari versus Lecce, and that's a problem. Competition is the essence of sport, but it's not rewarded financially."
"Dear Cardinale, it's easy to say that 'Cagliari-Lecce doesn't interest anyone' when you only know Sardinia as a tourist. The eighth club in Italy by fanbase is watched, respected, and - who knows - someone in the USA might cheer more for Cagliari than Milan."
"The real competition isn't the other 19 Serie A teams: it's the Premier League. That's an economic black hole that drains wealth from the continent. They have almost four times the television revenue of other European leagues, and that's a problem,"
"In Serie A, the last team can beat the first on any given day. It's the most competitive league, but we don't get paid for it. We can't get significant deals for international rights. Why? Because distributors only want the best, hence the Super League phenomenon."
Gerry Cardinale argued that US audiences show limited interest in fixtures like Cagliari versus Lecce and that such competition is not rewarded financially. Cardinale described the Premier League as an economic black hole that generates almost four times the television revenue of other European leagues, limiting Serie A's ability to secure major international rights and prompting calls for elite solutions. Tommaso Giulini defended Cagliari's large fanbase and national stature, suggesting international fans may prefer Cagliari to bigger clubs. The exchange drew reactions across Salento and Sardinia and underlined tensions over revenue distribution and marketability in European football.
Read at SempreMilan
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