"Owner Gerry Cardinale has explained why he believes that AC Milan's competition is not domestic but rather comes from England. It is well known that the revenues that the Premier League and its clubs draws in dwarfs that of Serie A and other European leagues. Cardinale has always been vocal about what he perceives to be an obligation to try and restore the balance of power a bit."
"The real competition isn't the other 19 Serie A teams, it's the Premier League. That's an economic black hole that drains wealth from the continent. They have almost four times the TV revenue of other European leagues - and that's a problem. Yet, in Serie A, the last team can beat the first on any given day. It's the most competitive league, but we don't get paid for it."
"We can't get significant deals for international rights. Why? Because distributors only want 'the best', hence the Super League phenomenon. In the United States, no one wants to see Cagliari versus Lecce, and that's a problem. Competition is the essence of sport, but it's not rewarded financially."
AC Milan's primary competitive challenge is economic rather than purely sporting, with the Premier League capturing far larger TV revenues and commercial income. The Premier League generates almost four times the TV revenue of other European leagues, creating a wealth imbalance across the continent. Serie A remains highly competitive on the pitch, with smaller teams able to beat top clubs, but that competitiveness is not translating into significant international broadcast deals or equivalent commercial rewards. RedBird Capital's ownership model targets revenue growth via TV rights, sponsorships, and stadium ownership to build financial sustainability and close the gap.
Read at SempreMilan
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