Elon Musk picks NBC advertising executive as next Twitter CEO
Linda Yaccarino speaks at an event on Sept. 27, 2016 in New York.The former chair of global advertising and partnerships at NBCUniversal is set to become Twitter's next chief executive, succeeding owner Elon Musk.Slaven Vlasic/Getty Images Twitter owner Elon Musk announced in a tweet on Friday that Linda Yaccarino, a veteran media executive who led advertising at NBCUniversal for more than a decade, will succeed him as the platform's next CEO.