"Burgers are iconic because they're accessible. Everyone has their memory of burgers that they had growing up, they have memories of the most expensive burger they've had."
"This burger is over a month in the process of making. That will give it its scarcity; it's also just super special and rich."
"The [dry-aged] burger is like the complete opposite end of the spectrum from our tavern burger. It is meant to just be a punch in the jaw of flavor."